A sitemap is a representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

While some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.

Benefits of sitemaps

Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses Adobe Flash or JavaScript menus that do not include HTML links.

Most search engines will only follow a finite number of links from a page, so if a site is very large, the site map may be required so that search engines and visitors can access all content on the site.

Google Sitemaps are most popular to use, so web developers can publish lists of links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The sitemap files can then be used to indicate to a web crawler how such pages can be found.
Since MSN, Yahoo, Ask, and Google use the same protocol, having a sitemap lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a sitemap is still the best insurance for getting a search engine to learn about your entire site.

XML sitemaps have replaced the older method of "submitting to search engines" by filing out a form on the search engines submission page. Now web developers submit a sitemap directly, or wait for search engines to find it.

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Reference: Wikipedia

A Web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:
• The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
• The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
• The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.
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Reference: Wikipedia.org

When designing a Web page, certain information should always be included:

• Basic Company Information: This can include vision or mission statements, a history of the business, a summary of business philosophy, etc. The key is to sell the customer on the company.

• Product Line Information: Commercial Web pages should include photos and text descriptions outlining the benefits of the products. Features, applications, and examples can also be highlighted. Consultants often recommend that businesses establish separate pages or sections for each major product line—connected, of course, to the main company Web site.

• Technical support: Frequently asked questions (FAQ), parts information, product diagrams, and technical specifications are just some of the ways a company can provide support from its Web site.

• Ordering information: Companies should include an electronic mail or hardcopy form with instructions on how to order a product.

• Service section: Free information that is of interest to potential customers, designed to keep them coming back to the site. Industry news and trends are good examples of this kind of information, which is a feature of increasing numbers of business-oriented sites.

• "What’s New": This section is essentially intended to inform visitors of new initiatives, products, etc., that are covered on the Web site. After your Web site has been successfully launched and is up and running, the work does not end. The site needs to be updated on a regular basis to ensure continued content integrity. Areas to monitor include:

• Price changes

• Product changes

• Adding pages to describe other parts of your business

• Adding new links and eliminating obsolete links

• Updating images

• Overhauling the entire site when it becomes tired looking Once again, you will have to decide if you want to undertake the updating yourself or if you want to hire a firm to handle the work for you.

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Reference:
Answers.com

Web site designing and development started almost a decade ago but it still have same importance and value. Cyber space is mainly crowded by web sites and new ones are coming in thousands on daily basis so still there is room for web site designing and development companies. New features in web sites requiring regular updates for web sites developed years before and here again web sites owners are looking for good, reliable and expert web sites designing and development companies, who know the current trends for web sites. Here we would like to review few features most web sites should have:
1.       Attractive aesthetic look
It is the most important feature for any web site. Depending upon nature of business, color scheme, layout, graphics and animations should reflect the nature of business and also the aesthetic sense of people behind the web site.
2.       Friendly navigation
Visitors do not like to keep searching the web site for their required info, So navigation should be user friendly and any info should not be more than two clicks way.
3.       Attractive content
Content must be relevant and fresh and must be updated on regular basis
4.       Inquiry forms
Simple inquiry form with minimum questions must be there to get visitors response instantly
5.       News letters subscription
Newsletter subscription is best way to get visitors track and show how many visitors are interested in web site info
6.       Blogs
Blogs are interesting feature to keep your visitors attached to your web site
7.       Forums
Blogs are interesting feature to keep your visitors attached to your web site
8.       RSS
RSS feed helps your site with updated content and also increase interest of web site visitors
 
Source:

Abdul Wahab is internet consultant and affiliated with www.pntglobal.com which is web site Designing and Development Company.

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www.sehelsoft.com

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Search engine optimization is no more a secret and it’s the most important aspect related to any web site and it should be part of your web site development plan. Most web sites owners do not include search engine optimization while planning their presence on cyber space through web site and eventually they come up with nothing and complaining for getting no results through their web designed web site. When people adopt search engine optimization after having their web site created and have few months on cyber space without any results. They have to face additional cost in their web marketing which was not the part of their initial calculations and this hurts their business plan. So this is very important to include search engine optimization in your business plan from day one.
Without search engine optimization, your web site is like a barren soil and it is useless to think that it will grow anything. Only you will get few spam emails occasionally.
Search engines optimization is the only long lasting and effective way to attract your right customers, looking for your services and products.
80% online sales come through search engines so it is most important that your site must be visible on search engines on top on relevant keywords.
This is only possible through a well planned strategy, implementation in a professional and sustained manner, results checking and corrections in strategy and then maintenance after having successful search engine optimization. This is not technically too difficult but require time and also experience reveals about the success and failure of any Search engine optimization strategy. So it is advisable that hire an experienced Search Engine Optimization expert instead of trying and wasting time.
Search engine optimization has at least following steps to include:
1.                   Keywords research
2.                   Site Analysis
3.                   Tags updates
4.                   Content updates
5.                   Link Building
6.                   Search engine submissions
7.                   Directory submissions
8.                   Articles submissions
9.                   Blogs management
10.               Forums management
11.               Stats analysis
12.               Traffic analysis
Source:
Shahid H. Qadri is internet consultant and affiliated with www.pntglobal.com which is web site designing and development company.

www.websitesoutsourcing.com

www.sehelsoft.com

www.paknettech.com

There are billion of web pages on internet today but still web site designing and development business is booming as thousand of new sites are coming every day besides updating in old sites. Particularly in developed countries like USA, Canada and Uk, businesses are well aware about the importance of internet and they are relying on web site designing and development companies to give them edge over their competitors on internet. As the business of web site designing and development is growing more companies are coming in to offer web site designing and development services. It is now becoming hard for web site designing and development companies to get edge over their competitors. There is only one way for doing so and this is to reduce their price for web site designing and development services and also reduce their turn around time and keeping the quality high.
This could be achieved only by outsourcing web site designing and development services to under developed countries where cost for human resource and that of infra structure is very low as compared to developed countries.
Also due to time difference turn around time is lower than that of developed countries.
Pakistan is one of such countries, where hundred of companies like PNTGlobal.com, Websitesoutsourcing.com, Sehelsoft.com, Paknettech.com are offering outsourcing services since many years with many satisfied off shore clients.
Through outsourcing offshore companies have eliminated their in house development cost. They are no more involved in any human resource management headache.  No capital cost for development equipment or infrastructure. Off shore companies are only concentrating on marketing and rest is taken care by their outsourcing partners.
Due to internet, communication is no more a problem and they work like they are sitting in same office but in different rooms.
Language is also not an issue because English is essential language in countries like Paksitan and also they have same skill sets as in other developed countries
Source:
Shahid H. Qadri is internet consultant and affiliated with www.pntglobal.com which is web site designing and development company.

Search Engine Optimization is main part of internet marketing. Search Engine Optimization is key to the success of your web site in cyber space and essential for your online business. In order to get successful Search Engine Optimization, it is best to hire expert Search Engine Optimization Consultants. However in order to know that you have hired best from Search Engine Optimization companies and they are working in right direction, it is important to have some prior knowledge to you as well. Here we are defining some key points for a successful Search Engine Optimization strategy. You can compare this with what provided by your Search Engine Optimization consultants.
Objective:
Objective for Search Engine Optimization must be clearly defined and in accordance to your true requirements. Here are some of objectives. You may have one or multiple of these.
1.                   Site Indexing
2.                   Page Ranking
3.                   Keywords Ranking
4.                   Traffic
5.                   Sales
6.                   Promotion
Procedure:
There are two type of tasks required for Search Engine Optimization
1.                   On Site
                                                                           i.      Keywords research
                                                                         ii.      Meta Tags
                                                                        iii.      Relevant content with optimal Keyword density
                                                                        iv.      Site Map
                                                                          v.      Links
2.                   Off Site
                                                                           i.      Search Engine Submissions
                                                                         ii.      Directories Submissions
                                                                        iii.      Article writing and submissions
                                                                        iv.      Forums management
                                                                          v.      Blog Management
                                                                        vi.      Community Sites
3.                   Analysis
                                                                           i.      Log Reports
                                                                         ii.      Stat links
                                                                        iii.      Google Analytic
                                                                        iv.      Competitors site
All of mentioned above tasks has different effects on Search Engine Optimization. We will define these effects in detail in our next article. You have to see what procedure adopted by your Search Engine Optimization company and is that in line with your objective or not. Please note Search Engine Optimization is time consuming job and need patience before start getting results. But if initial strategy is not correct in accordance to your Search Engine Optimization needs, it will be a loss of both time and money
Source:
Shahid H. Qadri is internet marketing consultant at PNT Global. More information can be viewed at www.PNTGlobal.com

Whether it is ecommerce site or cooperate entity. It is important to know the effectiveness of your web site. People often don’t care about their web site if it is not generating any revenue but one should understand that revenue is not the only objective for any business. There are some long term objectives as well and among those objective reputation of the organization is the most important. Web site is the best tool to create reputation of your organization. Web site reflects the core identity of any organization and therefore it is important to know the effectiveness of your web site. To know the effectiveness of your organization’s web site here are few tips to do. These will help you calculate the number of visitors interested in your web site and what they think about your web site. 1. Feedback form 2. Signup for Newsletters 3. Signup for email ids (if you are running a kind of portal) 4. Blogs 5. Forums 6. Polls 7. Google Analytic 8. Adsense (It not only generate revenues but also help knowing visitors trend) 9. Analysis of Raw Log file Analysis of raw log file is the most important thing and one should know how to analyze raw log files. There are different software available to read log files and many of these are free. These raw files help in knowing the demography of your visitors. Sites from which your site accessed. Keywords used to access your site and lot more including visitors trend. This is important to keep your site updated and know the feed back of visitors through above mentioned mechanism and then again update the site accordingly so the people keep visiting your web site. Note Web site is your organization’s on-line personality. Source: Shahid H. Qadri is internet marketing consultant at PNT Global. More information can be viewed at www.PNTGlobal.com

Ecommerce is what everyone looking around. Ecommerce is the business of the day. Even a small business owner is looking towards it to get its share on internet through Ecommerce. Prime requirement for Ecommerce is a fully functional web site with attractive shopping cart and payment gateway. But is this all that, you need. No! For every ecommerce site you need traffic this is just like all shop needs customers.
How can a web site get traffic? There are two different ways of getting traffic. One is by giving money to Search Engines to put your site on sponsored links and get traffic and other is by putting your energies and time to get traffic without spending money on this. This is also known as Organic Search Engine Optimization. This needs patience and continuous hard work. Though through this type of Search Engine Optimization, it takes time to get results but these results are more effective and long lasting.
Organic search engine optimization has at least following tasks:
1.                   Keyword analysis
2.                   Site Analysis
3.                   Content update
4.                   Meta tags update
5.                   Search engines submissions
6.                   Directory submissions
7.                   Articles submissions
8.                   Blogs
9.                   Forums
10.               Ranking Reports
11.               Traffic Reports

It is always wise to hire experienced search engine optimization experts to market your web site online. It not only saves time but also prevent your web site for any possible penalization by Search engines. Also beware of the fact that there are three types of SEO techniques, White hat, Grey hat and Black hat. Black hat techniques may bring your web site to top ranking on search engines very quickly but it will be dangerous for your web site because once noted by search engines, your site may be ban for search engines for life time so avoid using any such techniques.

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